January 2010 View this email in your browser

B2B Marketing News


Quietly confident for 2010?

Not perhaps the the most powerful headline you'll see this year, but according to a recent survey from the Chartered Institute of Marketing, there is growing confidence in prospects for 2010.

There's also been healthy retail figures for the Christmas period, positive reports on the service sector and some slight upturn in manufacturing, so maybe we can start thinking about an end to recession and start focusing once again on growth?

For more details click here
 

Media News

Eureka: Paul Fanning has joined the editorial team at Eureka, replacing Justin Cunningham, who is taking time out to travel.

Cold Chain News: there's a new editor for this magazine as Dean Stiles takes over the helm.

CV Engineer: a new monthly online magazine has been launched for commercial vehicle engineers:
www.cvengineer.com 

Industry News

Manufacturing output:
there's a pragmatic summary of the outlook for UK manufacturing on the Works Management website .

Leading edge: The Bloodhound project to build the first 1,000 mph vehicle is underway and there's some fascinating videos, including an animated race with an F-111, here .

CMS award for 4CM

We’re delighted to announce that we’ve just been awarded the public relations Consultancy Management Standard (CMS), which recognises our commitment to excellence and professionalism. 

The CMS is an internationally renowned public relations standard. In the UK, the CMS is administered through the PRCA (Public Relations Consultants Association) and combines elements of ISO9001 and Investors In People, with criteria specific to public relations consultancy. Of the 2,000 or more P.R. agencies in the UK only some 10% have so far achieved the standard.

Learn more here: www.prca.org.uk/StandardsinPR
New 4CM B2B blog

We've recently started up a new B2B marketing blog that we hope will be of interest to all our clients.

There's only a few entries so far but more are being added every few days.

So next time you have a few minutes to spare, grab a coffee and have a browse through our comments and associated links.

Don't forget to post a comment if there's an entry that's of particular interest.

http://www.4cm.co.uk/component/wordpress/

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